For foreign visitors traveling in Korea, prepaid transportation and retail cards are essential payment methods. To promote Korean tourism and lifestyle, we conducted influencer marketing with Chinese influencers using prepaid cards. In addition, promotional marketing targeting foreign tourists was necessary to further promote the products.

We utilized Xiaohongshu, one of the most popular social media platforms in China for searching Korean travel destinations, to create and promote influencer-driven content. By collaborating with influential Chinese influencers, we provided product sponsorships and increased exposure through content such as vlogs showcasing their real-life experiences in Korea using our products.