PICKEAT is a personalized health-coaching app for users managing diabetes, hypertension, and nutritional intake.
Users can track meals through photos, monitor sodium/sugar/calories automatically, manage exercise routines and habits, and consolidate blood sugar / blood pressure data for structured health management.
South Korea is one of the fastest-aging countries in the world, with rapidly growing demand for chronic-disease management.
To tap into this expanding health-tech market, PICKEAT required a strategy that secured app installs → active usage → long-term retention.

We ran an integrated performance-marketing strategy combining Google Ads App Install Campaigns + META Performance + demographic-based targeting optimization.Based on Korea’s age distribution (40s–60s) and increasing chronic-care demand, we focused on segments with the highest conversion efficiency.

1) Google Ads App-Install Optimization
・Target structure based on diabetes, diet-tracking, and hypertension interest groups
・Search + UAC(App Campaign) strategy for install maximization
・Creative direction centered on clear health-tracking & record-management messaging for older audiences
・Continuous keyword analysis and CPC/CPA optimization‍
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‍2) Demographic-Based Target Expansion
‍・Identified rising health-management needs among users in their 40s–60s
‍・Scheduled ads during high-conversion time periods
・Resulted in sustained increases in CTR & conversion rate

3) META Ads & Cross-Channel Mix
‍・META: upper-funnel awareness + App Store traffic
・Google Ads: high-intent installs & active user acquisition