As a popular tourist destination in Korea, Seongsu-dong boasts numerous attractions and entertainment options, making it a frequent destination for foreign tourists. In order to promote Seongsu-dong's pop-up stores, targeting foreign tourists, especially Chinese visitors, we initiated an influencer marketing campaign to overcome the challenges associated with promoting to this demographic.

Utilizing the vast reach of Chinese social media platforms, particularly Xiaohongshu, we collaborated with influencers to create and showcase content.By engaging influential Chinese personalities, we ensured their visits aligned with the schedule of our pop-up events, thereby maximizing exposure and effectively promoting our offerings.